Just hang in there for a moment, before I let the cat out of the bag, let me first give you some background …
On the very first day of my copywriting career, over 7 years ago, I heard a little speech which I'm sure you've heard yourself. It went something like this …
When it comes to selling anything with direct-response marketing, there are only three things that matter. Those are your lists, your offer, and your sales copy.
Out of these, the one thing where you've got the control and flexibility to make or break your business is your copy!
And so,this was why I became a copywriter.
I knew that without a doubt, if I just wrote great copy … that would be my meal ticket. I could be the guy that does the "thing that makes business". And what could be better than that?
I quickly learned however, that this wasn't even half the story!
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